NU LIFTED RECORDS | Soul Rap. Elevated Frequency.

NU LIFTED RECORDS is more than a label — it’s a movement.
Born in Middle Georgia and rooted in Atlanta's potential, we blend Soul Rap, original production, and conscious sound to keep hip hop grounded in truth, and limitless in expansion.

PURCHASE BEATS, MERCH and CONNECT at the label website. or here at S&S Emporium as available. 

Founded and led by Andrew Higgins, also known as Drew HiG, a producer with over 20 years in the craft, our sound lives where soul meets street — real hard hitting drums and baselines that's on time, melodic warm samples that light the fire, and real layered messages even in the beats. Powered by the Akai MPC Live II, every beat is built from scratch, every track from heart first.

We stand for Respect. Love. Truth. Peace. Freedom. Justice. and a life worth living.
That’s our frequency — and those who tune in, feel it. from the 478 and out.

"POPULAR LONER" original album and music by DREW HIG | produced by DREW HIG, set for stores and social media use Dec. 22, 2025.

NU LIFTED RECORDS when paired with 8HZ EARTH and S&S EMP, is an ecosystem — music, hoodies, streetwear, holistic health, and message — all connected under one grounded vibration.
We’re not mainstream. We’re the underground current.
A cult following of those who listen deeper.

NU LIFTED RECORDS – Stay Lifted. Stay Tune.

NULIFTEDRECORDS.com   "WHOLE LOTTA SOUL STUFF" First annual happened NOV. 22 2025